About Taranaki

Taranaki is a region in the west of New Zealand's North Island and is the 10th largest region of New Zealand by population. It is named for the region's main geographical feature, Mount Taranaki.

The main centre of the Taranaki region is the city of New Plymouth which has been voted the "Top City" in New Zealand. The New Plymouth District has over 60% of the entire population of Taranaki. New Plymouth is located in North Taranaki along with Inglewood and Waitara. South Taranaki towns include Hawera, Stratford and Eltham.

Since 2005, Taranaki has used the promotional brand "Like no other".

Taranaki is situated on the west coast of the North Island, surrounding the volcanic peak. The large bays north-west and south-west of Cape Egmont are prosaically named the North Taranaki Bight and the South Taranaki Bight.

Mount Taranaki, or Mount Egmont—Te Maunga O Taranaki in Māori—is the dominant feature of the region, second-tallest mountain in the North Island. Māori legend says that Taranaki previously lived with the Tongariro, Ngauruhoe and Ruapehu mountains of the central North Island but fled to its current location after a battle with Tongariro.

Taranaki, a near-perfect cone, last erupted in the mid-18th century. The mountain and its immediate surrounds form Egmont National Park.

Although Māori had called the mountain Taranaki for many centuries, Captain James Cook re-named it Egmont after the Earl of Egmont the recently retired First Lord of the Admiralty who had encouraged his expedition. The mountain has two alternative official names, "Mount Taranaki" and "Mount Egmont".

The region has an area of 7258 km² and a population of 109,100 (June 2010 estimate). Just under half live in the city of New Plymouth. Other centres include Waitara, Inglewood, Stratford, Opunake, Okato, Kaponga, Eltham, Hawera, Patea and Waverley—the southern-most town.

The region has had a strong Māori presence for centuries. The local iwi (tribes) include Ngāti Mutunga, Ngāti Maru, Ngāti Ruanui, Taranaki, Te Āti Awa, Nga Rauru, Ngāruahinerangi and Ngāti Tama.
View of Mount Taranaki or Mount Egmont from Stratford, facing west. Fanthams Peak is to the left of the main peak. Note the cow in the foreground, Taranaki is a major dairying region.

The region is exceptionally fertile, thanks to generous rainfall and the rich volcanic soil. Dairy farming predominates, with the milk factory just outside Hawera being the second largest in the Southern Hemisphere. There are also oil and gas deposits in the region, both on- and off-shore. The Maui gas field off the south-west coast has provided most of New Zealand's gas supply as well as, at one time supporting two methanol plants (one formerly a synthetic-petrol plant called the Gas-To-Gasolene plant) at Motunui. More fuel and fertilizer is produced from a well-complex at Kapuni and a number of smaller land-based oilfields. With the Maui field nearing depletion, new offshore resources have been developed: The Tui field, 50 km south of Hawera, with reserves of 50,000,000 barrels (7,900,000 m3) of oil and the Pohokura gas field, 4.5 km north of Waitara.

The way the land mass projects into the Tasman Sea with northerly, westerly and southerly exposures results in many excellent surfing and windsurfing locations, some of them considered world-class.